Retroveille London
Retroveille London is an independent clothing brand based in London that emerged during the pandemic, born from the vision of lifelong friends and designers. Fuelled by their shared passion for creativity and fashion, they embarked on a journey to turn their childhood dream of building a brand into reality. Drawing inspiration from the harmonious blend of past and present, Retroveille London seeks to redefine contemporary sustainable fashion through its innovative clothing lines, empowering women with every piece they create.
Services
Brand Strategy, Brand Identity, Social Media Strategy, Content Creation, Graphic Design, Art Direction
Year
2021
Project Overview
Objective
The primary objective of this project was to establish a strong brand identity and strategic marketing plan for a new clothing brand. The goal was to create a cohesive visual identity and communication strategy that would resonate with the target audience, differentiate the brand in a competitive market, and lay the groundwork for a successful launch.
Insights
Upon initiating the project, several challenges emerged. The founders initially faced a lack of clarity regarding their brand identity, resulting in an amateur feel that did not adequately reflect their vision. They had minimal branding elements and no clear strategic direction for marketing, which hindered their ability to engage potential customers and build an audience on social media.
Strategy
I employed a multifaceted approach that included conducting workshops to define the brand's core elements and conducting extensive research on the competitive landscape. I created the brand identity from conception to delivery, encompassing logos, colours, typography, and visual direction. Additionally, I developed a social media strategy, and creative content forTikTok and Instagram.
Branding
My role commenced with leading a workshop aimed at defining the brand's mission, values, target audience, and competitive landscape. This collaborative effort involved engaging stakeholders to ensure a comprehensive understanding of the brand’s objectives and aspirations. Following this foundational work, I independently created the brand's identity from conception to delivery. This process included designing logos, selecting colour palettes, defining typography, and establishing a cohesive visual direction that resonated with the target audience while distinguishing the brand in a competitive market.
Social Media
In parallel to developing the brand identity, I crafted a robust social media strategy designed to amplify brand visibility and engagement. This involved identifying key platforms for outreach and devising content that would resonate with diverse audiences. I created social media assets that aligned with the brand’s visual identity, ensuring a consistent aesthetic across channels. The strategy also included planning a content calendar that highlighted upcoming collections, promotions, and brand stories, while fostering community interaction and dialogue through engaging posts.
Content
Additionally, I took charge of the overall art direction and creative content for platforms like TikTok and Instagram Reels. This included producing visually striking and engaging video content that conveyed the brand's narrative and highlighted its vibrant personality. By showcasing the clothing line's unique styles and chic aesthetics, I aimed to captivate audiences and encourage participation. The integration of innovative content not only aimed to enhance the brand's online presence but also aimed to fostered a deeper connection with audiences, allowing them to engage with the brand on a more personal level.
Outcome
The project culminated in a successful transformation of the brand's identity and strategic approach, leaving the founders highly satisfied with the results. They expressed feeling significantly more prepared and confident to launch their new clothing brand, especially considering their previous challenges with a lack of branding, an amateur aesthetic, and the absence of a clear strategy for marketing. The comprehensive branding and social media strategy provided them with a solid framework to build momentum and effectively engage audiences on social media. As a result, they now have the tools and guidance necessary to navigate the competitive landscape and cultivate a loyal customer base.